The goggle-style sleep mask crafted for total immersion with zero eye pressure.

Secure My Spot — £15 Deposit

We built this because we couldn't sleep.

Not metaphorically — we literally couldn't sleep.

Not with the flat masks, the silk blindfolds, the expensive ones with the fancy packaging. Every single one pressed on our eyes, smudged our lashes, and ended up on the pillow beside us by midnight.

So we went looking for something better. The problem was nobody had made one that was actually comfortable, actually stayed on, and actually looked like something you'd want on your bedside table.

That's sloth.

If you're reading this, you're early. We think that matters.

— The Sloth Team
goggle style sleep mask on beige bedding with a vase of eucalyptus on a wooden nightstand.

The difference

Why goggle-style wins

Feature 😩 Flat Mask 🦥 Sloth Goggles
Eye pressure ✗ Presses directly on eyelids ✓ Zero — cups float around eyes
REM sleep disruption ✗ Restricts natural eye movement ✓ Eyes move completely freely
Lash-safe ✗ No ✓ Yes
Side sleeper friendly ✗ Shifts, lets in light ✓ Goggle seal stays put
Morning puffiness ✗ Common ✓ None
Light blocking ✗ Partial — gaps at the nose ✓ 100% — conforms to your face
Stays on all night ✗ Rarely ✓ Yes
Eye pressure
😩 Flat Mask
Presses directly on eyelids
🦥 Sloth Goggles
Zero — cups float around eyes
REM sleep disruption
😩 Flat Mask
Restricts natural eye movement
🦥 Sloth Goggles
Eyes move completely freely
Lash-safe
😩 Flat Mask
✗ No
🦥 Sloth Goggles
✓ Yes
Side sleeper friendly
😩 Flat Mask
Shifts, lets in light
🦥 Sloth Goggles
Goggle seal stays put
Morning puffiness
😩 Flat Mask
Common
🦥 Sloth Goggles
None
Light blocking
😩 Flat Mask
Partial — gaps at the nose
🦥 Sloth Goggles
100% — conforms to your face
Stays on all night
😩 Flat Mask
Rarely
🦥 Sloth Goggles
Yes

Zero Eye Pressure

Contoured cups ensure nothing touches your eyes, allowing for natural movement and zero "mask-eye" puffiness.

Built for Side-Sleepers

Low-profile design and ultra-soft bamboo fabric ensure it won't shift or dig in when your head hits the pillow.

100% Light Seal

The goggle-fit conforms to your unique curves, blocking every stray photon for "midnight" conditions, even at noon.

How It Works

1. Place your £15 deposit today

2. We dispatch November 2026

3. Balance of £34.99 charged at dispatch.

Cancel anytime for a full refund.

Gray eye masks in a peach box with 'sloth.' rose-gold branding on a white background

Frequently asked questions
How is this different from regular sleep masks?

Unlike traditional flat masks that press against your eyelids, sloth uses a goggle-style design with contoured eye cups. This creates a gentle seal around your eyes—blocking 100% of light without any pressure on your eyelids. Perfect for side sleepers and anyone who finds regular masks uncomfortable.
Will it stay in place while I sleep?

Yes! The adjustable strap fits all head sizes securely without being too tight. The goggle design naturally conforms to your face, so it stays in place whether you sleep on your back, side, or stomach. Many beta testers report it's the first mask that actually stayed on all night.
What materials is it made from?

The eye cups are made from ultra-soft, breathable bamboo fabric that's hypoallergenic and gentle on sensitive skin. The adjustable strap uses premium elastic that won't pull hair or create pressure points. All materials are machine washable and built to last.
What's your return policy?

We offer a 30-day satisfaction guarantee. If you're not sleeping better with sloth, return it for a full refund -no questions asked. We also provide a 1-year warranty against manufacturing defects.
When will it ship?

🛌 Founding deposit — £15 secures your spot. Ships November 2026.

Pre-sale customers will be the first to receive their sloth masks when we launch in November 2026.

We'll send you updates throughout the manufacturing process, and you'll receive a tracking number as soon as your mask ships.
Secure My Spot — £15 Deposit